Williams Bros Brewing Co.
creative director

context
A one-off commission to design a single pump-clip for a cask-conditioned ale led to a complete rebrand of the Scottish company formerly known as Heather Ale.

From their niche position as award-winning producers of specialist and artisanal historic ales, the new name and identity has allowed this family business to simultaneously develop inroads to more mainstream commercial markets whilst retaining the values upon which the company was built.